japanese candy friday: asse
I know what you're probably thinking. Oh, Anjali, you're sighing, really. You've been in Japan for over a year now. Surely you can resist the urge to buy a candy just because the name looks like "ass."
Unfortunately, my friend, the answer is no. No I can't.
It's easy to spot foreigners new to Japan; they're always pointing out the spelling mistakes and unintentional jokes on all the signs written in English. "Look! That hair salon says parm instead of perm! I'm gonna take a picture!" It seems like it'll never stop being funny, like that time in ninth grade when my best friend and I decided our Spanish teacher looked just like the lead singer of the Spin Doctors and we kept cracking ourselves up by whispering "What TIME is it?" to each other, over and over for a week straight. (If you watched 120 Minutes in 1994, you may be familiar with the song. It's not good.)
But -- like our Spanish teacher, who turned out to be totally pervy -- it stops being funny.
It takes a lot for me to point out bad English now, but something about Asse just struck a chord and I had to try it. Maybe it was my memory of Collon, I don't know. I wasn't expecting much -- but Asse is good!
I suppose I should point out here that the correct pronunciation of Asse is "assay." But whatever, I'm still calling it "ass."
So ASSe is a thin piece of milk chocolate filled with what can only be described as the substance that fills a 3 Musketeers bar. It's a good balance of fluff to chocolate and the chocolate itself is decent and not overly sweet. Asse is also packaged nicely, the rectangles of chocolate laid out neatly in their compartments, displaying the cool art-deco-esque patterns printed on their tops. Really, it's one of the best-looking candies I've eaten in awhile.
This is a limited-time, winter candy, but I hear there is a year-round Asse available. I'll keep you posted.
...Okay, I'm finding it difficult to not end this review with a bad pun, but I promised myself I wouldn't. Feel free to leave your own in the comments, though!















