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japanese candy friday: forme

Forme

Mistakes were made in the purchase of Forme, I'll admit it. The first problem: I thought it was called For Me. This made me giggle, wondering if the candy was intended for selfish chocolate eaters ("For me!") or surprised chocolate recipients ("For me?") Then I got home and noticed the katakana pronunciation -- "forumu." In the bizarre world of katakana, that's just boring old "form." Snooze...

Second problem: I thought there would be some sort of almond cream inside the chocolate squares, something like the substance pictured in the upper right corner of the box. I thought it might be a little like the fondly-remembered chocolate bars I had to sell for a fundraiser in junior high school, smooth rectangles of chocolate filled with soft peanut butter that I inevitably ended up buying off of myself half the time. Alas, no almond cream. Just a faint almond flavor peeking through the unremarkable milk chocolate. Yawn...

A look at the candy's website has revealed that there is a 4mm layer of almond cream inside of each square -- an invisible, nearly tasteless cream, apparently. This candy also has, for some reason, a blog with some cute pictures people have posted of their toys and amigurumi dolls pretending to eat Forme. What the...

I have never been so utterly confused by the niche a candy is attempting to occupy in the Japanese candy world. I underestimated you, Forme. I thought you were just a straightforward chocolate in a rather elegant box. When in reality, you're just as weird as the rest.

Forme, bitten

Comments (6)

The box says "elegantly rich cream" so it's obvious that we have no appreciation for the portion size that qualifies as "elegant"!

I dunno, I think I need to start a blog where I have dolls pretending to eat all my candies. Either that or cats in sinks with candy.

Hee hee, I can't wait to get my hands on all that weird-ass candy!!!

I just had to laugh so much about this review and the previous comments... :D

"Forme" (フォルム)is a French word. English "form" should be "フォーム" in Katakana.

the pictures on their blog are amusing! but weird!?

I feel your disappointment all the way to Boston. Bummer.