I think I might be becoming immune to cute.
Okay, not immune, but I definitely am not as easily impressed as I once was. After a year in the Land of Cute, I have become more discerning in my tastes. ("A hedgehog wearing a rain hat? That's fine, I suppose, though I prefer vegetables with grumpy faces myself.") It's not terrible though. I'm just a conscious consumer of cute.
So when something different comes along, something that sets off my cute-dar, I snap it up in an instant because I know it must be something special. So it was with Cubyrop.
First, there's the name. Cubyrop! It's even fun to type. The siren-like pull it exerted on me in the grocery store may have to do with a habit my high school best friend and I had of adding "-ie" to the end of anything, with the reasoning that it immediately made it more cute. Cube. Cubie. Furthermore, when "cuby" describes a tiny, colorful, fruit-flavored cube candy, the kawaii factor is off the charts, I'm sorry.
(It took a bit of thinking to explain "rop," but I'm fairly certain it is supposed to connote "drop," like a gumdrop. Cubyrop!)
The double-cube packaging is adorable, like each cubyrop needs a pal so it won't be lonely. It also results in some nice color combinations. And, as Japan has had 95%+ humidity this week, I appreciate that it keeps my little cubyrops from becoming a giant sticky cubymonster.
The flavors are fresh and yummy: mango, melon, lemon, pineapple, orange, peach, grape and strawberry. I think melon and mango, the newest additions to the Cubyrop family, are my favorites.
In conclusion, I have composed a haiku for Cubyrop:
Cubyrop is cute.
Cuter than a hedgehog in
a rain hat, I think.
(But not as cute as a grumpy-faced vegetable.)


Comments (10)
Cubyrop! Lovely little jewels! Each little twin-pack you grab is an exciting color and flavor combination. I want to string them onto a necklace, or make garlands and hang them around the house.
But where are these grumpy vegetables and hedgehogs you speak of? I am not fortunate enough to live in the land of cute.
Posted by Sasha | July 15, 2006 1:34 AM
I love the Cubyrop! They're fortified with vitamin C and the perfect thing to take on a plane!
Yes, I admit I'd like to string them together and wear them as a bracelet. Or maybe drill holes in them and turn them in to kooky shirt buttons.
Posted by cybele | July 15, 2006 2:42 AM
Those look delicious! I love the colors of Japanese candy. Are they gummies or hard candies?
Posted by Mariko | July 15, 2006 8:25 AM
I'd love some Cubyrop jewelry.
Mariko: they're hard candies. But a gummy version would be delicious! We should write letters to the people at Bourbon.
Posted by Anjali | July 15, 2006 9:55 PM
I want some right now! It's like tiny pieces of candy art.
Posted by rachel | July 20, 2006 1:56 PM
Hey Anjali! I've just discovered those sweets.. Given to me by my local Japanese restaurant Musha. You might know it? hope all is well!
Posted by Laurence | September 2, 2006 9:02 AM
Ahh! I got these for Christmas from a close friend, they're simply delicious!
Amazon sells these in most countries, in packs of 10 of those bags pictured here, by the way.
P.S ~ Melon's the best flavor, or at least that's how I feel.
Posted by Cindy | December 22, 2006 3:25 PM
Hey dont know if anyone even reads this anymore but i dont live in japan and i badly want some cubyrop someone at my school had them but got them from japan im desperate for some HELP!!!
Posted by candy crazy!!! : P | July 1, 2007 6:48 PM
CUBYROPS ARE DELICIOUS!! =D
i call em Cubypops cuz it's sounds better!!
Posted by Nigga Please | October 20, 2007 12:38 PM
This is cool, but if you drop cubyrop in a cup of hot tea, they crack and make cool noises.
Posted by Ryan | March 11, 2008 10:53 PM